To enhance response rates, maintain a clean and targeted mailing list. Craft a compelling letter with personalized elements, impactful storytelling, and a clear call-to-action. Express gratitude, create urgency, and utilize donor segmentation for tailored messages. Follow up with personalized thank-yous and impact updates to boost donor engagement.

In the world of nonprofit fundraising, a compelling fundraising letter is your golden ticket to garnering support. However, crafting a letter that not only grabs attention but also opens hearts and wallets requires a strategic approach. From storytelling techniques to the psychology of giving, this blog post will guide you through the essential elements to make your fundraising letter a powerful catalyst for donations. Elevate your fundraising game and create impact with every word.

Choosing the right platform for your nonprofit website is one of the most important decisions you can make. A good nonprofit website will help you engage your audience, spread your message, and raise vital funds. But it needs to be easy to maintain and cost-effective, which is why I believe Squarespace for nonprofits is often the best solution.

Improving your nonprofit website can significantly impact your success. By avoiding common pitfalls like overwhelming text, outdated design, stock photos, and complicated donation processes, you can create a more engaging and effective online presence.

Whether you're starting a nonprofit or improving a program, a strong monthly giving program is more than logistics. It’s about connecting with your donors in a way that brings them along on your mission. Here’s everything you need to know to launch, manage, and grow a monthly giving program that not only drives donations but also builds a loyal community around your cause.

A well-designed website goes beyond sharing information; it builds trust, fosters connections, and amplifies your impact. With the right website, your organization can focus on empowering communities, advancing causes, and transforming lives.

Your website is often the first point of contact potential donors, volunteers, and members have with your organization. A well-designed website can make a significant difference in how your nonprofit is perceived and how effectively you can inspire action

It breaks my heart as someone deeply passionate about helping nonprofits elevate their marketing and storytelling online to see missed opportunities and misallocated resources. Nonprofits often create these overly boring Canva graphics that fail to engage their audience.

Ready to level up your annual donation solicitation letter? Then check out these tops tips in the live appeal letters workshop! This workshop is complete with actionable tips and tricks to raise more money with your annual appeal letter - by reviewing actual nonprofit appeal letters.

Tuesday, November 14, 2023 marks the kickoff with weekly YouTube videos. We're talking advice, strategies, and those 'aha' moments that can help level up your marketing and storytelling game. And hey, there's a special treat waiting…

In case you haven’t figured it out already, nonprofit leadership isn’t a walk in the park. But if you have the ambition and the tools, starting a nonprofit can be a deeply rewarding experience for everyone involved.

One of the key ways to get your nonprofit on the right track for 2024 is to make sure you and your board are on the same page - and engaged. Take action on these 7 things to move your nonprofit organization forward.

What does a nonprofit board of directors do? What are the primary roles and responsibilities of a board member of a nonprofit organization? What does effective board governance look like? The answers to these questions are not intuitive.

We've all been there. Boring conference chicken. Even more dry speakers. And, we're sitting at the fundraiser just waiting to write a check and run home to catch up on this season of The Bachelor. Are you ready to improve your next nonprofit fundraiser? Or even better - turn your fundraising attendees into regular donors?

Maintaining an effective nonprofit board isn’t rocket science, but it does involve intention. And, although you might tell yourself “they’re technically my boss,” if you want to have a badass nonprofit and move your agency to the next level, YOU need to know what might be going “wrong” with your board so you can develop strategies to fix the board issues!

So if you're like most nonprofits, you've probably done this Giving Tuesday thing over and over again and, potentially, unsuccessfully. So, before you get started diving into Giving Tuesday this year, I want you to ask yourself these six questions about whether Giving Tuesday is right for your organization.

For almost all nonprofits, the last 3 months of the year are THE MOST important. 31% of all annual gifts come in in December. With Giving Season Just around the corner, check out these 10 tips to do Giving Season right as a nonprofit fundraiser!

So, your board just had a discussion about the organization’s allocation of staff and resources over the coming months? They’re debating whether the proposed new service fits into your mission?

These meetings start out fine. But then, someone goes deep. They give an example of a potential problem, or they ask how we should handle this minor detail, or they give their opinion about some small item. That’s where it starts. And, then we get drawn into “the enticing complexity of operations.”

Most fundraising content I read doesn’t have a story. But to increase donations during your next nonprofit fundraising campaign, you need to tell the story. Stories evoke feelings from your potential donors. So you should use storytelling to evoke feelings in your next fundraising campaigns.