MARKETING FOR HOMELESS SHELTERS
A Strategic Approach to Growing Your Mission
So you can focus on serving people—not chasing donors or creating reels at midnight.
Grow Awareness
Build Trust
Show Up Online
Marketing Solutions for Homeless Shelters & Organizations serving People Facing Homelessness
Feeling overwhelmed with social media?
Most homeless shelters and housing nonprofits are doing incredible work—but nobody knows about it. And marketing often falls on the Executive Director’s already-too-long to-do list. The result?
Outdated websites and social media
Donor engagement that feels...random
Staff stretched thin trying to post on Instagram and write appeals
A constant struggle to "get the word out"
The truth? You don’t need a full-time team—you need a smarter strategy (and a team of nerds who get it).
We Make Marketing Your Shelter Simple
So you can focus on changing lives, not fiddling with Canva and Meta.
Simple, Actional Plans
No fluff, no gimmicks—just clear messaging, modern tools, and a strategy built to grow with you.
Storytelling that Moves People
We help you share raw, real stories that turn casual followers into raving fans and first-time donors into monthly givers.
Results That Matter
We’re not here for vanity metrics. We’re here to help you increase reach, raise more money, and build long-term support.
Take a Systematic Approach to Nonprofit Growth
We started Nonprofit Marketing Nerds because we were once in your shoes: juggling events, development, donor relations, PR...and still somehow expected to run a full organization operations and marketing department on a shoestring budget.
That’s why we built a done-for-you, strategy-led model that gives you a whole marketing team - graphic designer, video editor, copywriter, social media strategist, development strategist - for less than the cost of hiring a marketing coordinator.
Here’s how it works:
1
BOOK A DISCOVERY CALL
We’ll talk about what’s working, what’s not, and whether our team is the right fit for yours.
2
GET A CLEAR PLAN
From branding to donor funnels to social media, we’ll give you a game plan built around your goals, staff capacity, and budget.
3
WATCH THE MOMENTUM BUILD
We lead your strategy, execute deliverables, and help your team stay focused on what matters most.
Hear How We’ve Helped Shelters Like Yours
– Dan Watkins, Executive Director of God’s Shelter of Love
Marketing Services for Homeless Shelters
We offer a full range of services tailored to organizations serving people experiencing homelessness and housing insecurity:
Content Lab (great if you're not ready for full service)
Email Strategy + Copywriting
Website Design (in less than a month)
Video Storytelling
Strategic Marketing for Ambitious Missions
We know what it's like to serve the community with limited time and even less staff.
But we've helped shelters go from random acts of marketing to cohesive strategies that build donor trust, boost visibility, and fuel real growth. We’ve helped position organizations serving people facing homelessness to reach their next level of growth.
If you’re ready to stop guessing and start growing, we’re here to help.