How to Level up Your Annual Appeal Donation Letter for Better Fundraising

To enhance response rates, maintain a clean and targeted mailing list. Craft a compelling letter with personalized elements, impactful storytelling, and a clear call-to-action. Express gratitude, create urgency, and utilize donor segmentation for tailored messages. Follow up with personalized thank-yous and impact updates to boost donor engagement.

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Fundraising + Development, Fundraising Kelly Gagnon Fundraising + Development, Fundraising Kelly Gagnon

Make More Money With Your Fundraising Letter

In the world of nonprofit fundraising, a compelling fundraising letter is your golden ticket to garnering support. However, crafting a letter that not only grabs attention but also opens hearts and wallets requires a strategic approach. From storytelling techniques to the psychology of giving, this blog post will guide you through the essential elements to make your fundraising letter a powerful catalyst for donations. Elevate your fundraising game and create impact with every word.

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Turn Your Fundraiser Guests into Raving Fans

We've all been there. Boring conference chicken. Even more dry speakers. And, we're sitting at the fundraiser just waiting to write a check and run home to catch up on this season of The Bachelor. Are you ready to improve your next nonprofit fundraiser? Or even better - turn your fundraising attendees into regular donors?

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Giving Tuesday? 6 Questions Your Nonprofit Needs to Ask First

So if you're like most nonprofits, you've probably done this Giving Tuesday thing over and over again and, potentially, unsuccessfully. So, before you get started diving into Giving Tuesday this year, I want you to ask yourself these six questions about whether Giving Tuesday is right for your organization.

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7 things that a nonprofit organization needs to consider this Giving Season

For almost all nonprofits, the last 3 months of the year are THE MOST important. 31% of all annual gifts come in in December. With Giving Season Just around the corner, check out these 10 tips to do Giving Season right as a nonprofit fundraiser!

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The #1 Mistake Nonprofit Executive Directors Make

So, your board just had a discussion about the organization’s allocation of staff and resources over the coming months? They’re debating whether the proposed new service fits into your mission?

These meetings start out fine. But then, someone goes deep. They give an example of a potential problem, or they ask how we should handle this minor detail, or they give their opinion about some small item. That’s where it starts. And, then we get drawn into “the enticing complexity of operations.”

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